Developing a New Hotel
With over 19 years of experience in the development and operation of top quality hotels in the region, the Marco Polo Hotels has an invaluable wealth of technical, marketing, and operational knowledge vital to the success of hotel operations in Asia.
The Marco Polo edge comes from a unique blend of local strengths and international standards, and the ability to deliver the highest quality products and services to a loyal customer network.
Pre-opening Technical Consultancy
During the design development and pre-opening phases of a hotel, Marco Polo provides in-depth technical consultancy services to the hotel owner. Early involvement ensures maximum efficiency within the physical building and enhances the property's ability to yield a superior return on investment.
Marco Polo oversees the efficiency of the architecture and interior design; the mechanical and electrical systems; equipment procurement; compliance with fire and safety regulations; and monitors the design of water treatment, electrical, waste disposal, and other utility systems.
Marco Polo will review consultant proposals and design specifications from a construction cost and hotel operations point of view, making recommendations to ensure a hotel product of the highest quality.
Pre-opening Management
A successful launch is important to a hotel's long-term success. Marco Polo Hotels experts guide the pre-opening team in the recruitment and training of hotel associates and provide operating manuals, policy / procedure, and financial accounting systems necessary to establish an outstanding hotel operation.
Finding and Training the Best People
The key to excellence is a well-crafted and professionally executed training strategy. There is no substitute for technical skills, guest relations' acumen, and outstanding supervisory talents. In every property, Marco Polo develops highly trained professionals who add substantial value to the hotel investment.
Integrated Marketing - Multi-segment Targeting
Marco Polo's marketing strategy segments the sources of business into Corporate, Leisure, and MICE (meetings, incentives, conferences, exhibitions). It also targets geographically, i.e., local, national, and international travelers. Room reservations are made directly with the hotel through the industry recognized Global Distribution System (GDS), Marco Polo's Centralized Reservations System, and the Internet. Marketing effectiveness is achieved by using specific tactics to target each segment of the hotel's market mix.
Sales executives will book corporate, tour agent, airline, and convention business through local sales initiatives. Travel wholesalers, multinational corporations, and international conventions are solicited through the Marco Polo Hotels' international sales offices. Global Distribution System (GDS), travel agent consortia, and Internet reservations are generated by corporate marketing programs directed through both traditional and electronic media.
Brand Credibility
Marco Polo's well-established branding throughout the region brings instant credibility to a newly opened hotel. A customer's previous experience with the brand, a consistent brand image built through advertising and public relations, and clear market positioning provides potential guests with the confidence to select the Marco Polo branded hotel over non-branded properties. Research shows that the Marco Polo brand has significant recognition in both the long-haul and regional markets.
If you would like to know more about potential development with the Marco Polo Hotels, please forward your enquiry to development@marcopolohotels.com.
