Privacy Policy

Effective date: 25/03/24
Last update: 25/03/24

INTRODUCTION

This Personal Data Privacy Notice (the “Privacy Notice”) sets out the basis on which we collect and process your personal data through your use of our website(s), our digital applications (“Apps”), online profiles, signing up for newsletters, request for proposal, competitions and/or other marketing activities on online or through digital communications.

Any changes we make to this Privacy Notice, in whole and in part, in the future will be posted on this page with or without prior notice so please check this page regularly. We will ensure that any changes posted without prior notice will adhere to the same purpose, scope, method and extent of processing already disclosed in this Privacy Notice; otherwise, the changes shall be with prior notice and retaking of your consent, where applicable.

For the purpose of applicable data protection laws, Wharf Hotels Management Limited is the data/personal information user or data/personal information controller responsible for your personal data. We respect the privacy of all our customers, web users and/or business partners, and treat all personal information as confidential. All personal data we collect and process is handled in accordance with the applicable data protection laws, including the General Data Protection Regulation (EU) (2016/679), the
Personal Data (Privacy) Ordinance of Hong Kong SAR, the Personal Information Protection Law of China and, where feasible, internationally recognised standards of personal data privacy protection.

OUR COMMITMENT TO PROTECT PERSONAL DATA PRIVACY

This Privacy Notice applies to personal data (defined as data, whether recorded in a material form or not, from which the identity of a living individual is apparent or a living individual is reasonably identifiable (by anyone) directly or indirectly) and information regarding guests and any other individuals with whom we do business with and to the management of that data and information in any form, whether electronic or written.

This Privacy Notice gives effect to our commitment to protect your personal and sensitive information and has been adopted by all the hotel properties owned, managed and/or operated by Wharf Hotels Management Limited or its affiliated or associated companies (“Wharf Hotels”). References to “Marco Polo Hotel”, “Niccolo Hotel”, “Maqo Hotel”, “we”, “our” and “us” hereinafter, depending on the context, collectively refer to those separate and distinct properties or entities.

COLLECTION OF PERSONAL DATA

The term “personal data” in this Privacy Notice refers to any information relating to an identified or identifiable natural person (“data subject”) which we, in the process of providing you with a particular service, may ask you to supply to us. Personal data may be collected as part of but not limited to:

(i)    Fulfilling reservations or requests for information or services,
(ii)    Meeting local legal requirements for registering guests,
(iii)    Browsing of website (please see our Cookies policy below for more information),
(iv)    Purchasing our products or services,
(v)    Registering for programme memberships or online profile,
(vi)    Meeting for sales calls/appointments, attending of trade and road shows or requesting for proposals via our procurement team; or
(vii)    Submitting job applications.

YOUR PERSONAL DATA
Information You Provide to Us


You will provide some or all of the following information to us when you make reservations from our website, enrol as a member, register an online profile, use one of our Apps, contact us, sign up for newsletters, request for proposal, register to check-in at one of our hotels, and other marketing activities, either in one of our hotels or online. “Sensitive personal data” refers to personal information that once leaked or illegally used will easily lead to infringement of the human dignity and may harm personal or property safety of a natural person 

We may collect the following kinds of personal data about you and the sensitive personal data involved is bolded for your attention:

  • Your Identity and Contact Details - includes your name, date of birth, travel ID, email address, home postal address/billing address, delivery address (if different), and contact telephone number;
  • Your Payment Details - your bank details and payment card details, however your payment transactions will be encrypted during our booking journey and by the acquiring bank so we will not retain any payment card details submitted by you;
  • Your Profile Data - if you register an online profile, this includes the profile you create to identify yourself when connecting to our website and Apps (including your username and password) and other data about reservations and your personal preferences; and
  • Additional Personal Details - At your option, you can also provide additional personal data to us such as your gender, product preferences and interests. This additional information would only be collected and stored by us for the purposes of analysing your sales to help us understand and improve our services and for the purposes of any direct marketing emails, pushed messages, telephone calls, social media posts (such as Facebook or WeChat) or SMS, in line with your marketing preferences and provided you have expressly consented to receiving such emails, pushed messages, telephone calls, social media (such as Facebook or Wechat) or SMS. For more information on our direct marketing policy, please refer to the section “DIRECT MARKETING” below. 

It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us. You can inform us about the changes to your personal data by sending an email to communications@wharfhotels.com.

Information We Collect When You Use Our Website or Our Apps

As you interact with our website and Apps, we also automatically collect usage and technical data (described below) about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Click here for more information about how we use cookies.

Cookies - we need your consent for our use of cookies, and request this each time your visit our webpage.

Usage Data - includes details of our hotels, dining restaurants and services you have viewed and reserved, and information about how you use our website and our Apps;

Technical Data - includes:

  • your Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website;
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, mobile applications traffic data, weblogs and other communication data;
  • if you use a mobile device to access our website or one of our Apps, the type of mobile device you use, a unique device identifier (for example, your device’s IMEI number, the MAC address of the device’s wireless network interface, or the mobile phone number used by the device), mobile network information, your mobile operating system, the type of mobile browser you use, and time zone settings.


Other - We may also receive information from third parties we work closely with such as wifi service provider, online reservation and review platforms, reference agencies and fraud prevention agencies. These third parties may share information with us in accordance with their own data protection policies and procedures.

HOW WE USE YOUR PERSONAL DATA

Below are the ways we will use your personal data to fulfil our contractual obligations to you, for our legitimate business interests, and/or where you have provided your consent to processing for specific purposes.

Please note that when we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
 

We may use your personal information to: How do we use personal information for this purpose? What is the legal basis for us processing your information in this way? 
Process your reservations and manage your booking at one of our hotels, including taking payment, responding to enquiries and requests and any after-sales services such as amendments or cancellations. We will need to use your personal information (such as your name, email address, phone number and credit card details) to set up and manage your booking (for example by sending you reminders about upcoming hotel stays or processing payment for your booking). We need to process your information in this way in order to perform our contractual obligations to you in relation to your booking or other services.
Manage and conduct our competitions and promotions, or to manage and analyse survey entries we receive from you, including post-stay experience surveys. We will need to use your personal information (such as your name, email and phone number) to manage and process your entries to our competitions or promotions, and to inform you if you have won a prize. We will also use your information in order to process, manage and/or aggregate data from surveys. We will ask for your consent at the time at which you enter a competition/promotion, or provide responses to our surveys, before processing your information in this way.
Process and administer your online and/or membership profile with Wharf Hotels and/or DISCOVERY programme provided you have signed up with us and consented to this. We will use your personal information (such as your email address or other contact details) to manage your online profile provided this is in line with your online preferences. We will only process your information in this way if you have provided consent.
Deliver direct marketing, advertising and updates to you to inform you about forthcoming offers, products, features and updates and information about us, and to make suggestions and recommendations to you about our goods or services that may interest you. We will use your personal information (such as your email address or other contact details) to send you information and promotional material about Wharf Hotels, Marco Polo Hotels, Niccolo Hotels and/or Maqo Hotels provided this is in line with your marketing preferences.
 
We will only send marketing communications to you if you have expressly consented to receive direct marketing emails and/or pushed messages, telephone calls or SMS from us, whether via our website, Apps or in person at any of our hotels.

There are certain types of promotional material that we will only send if you have specifically consented to this, for example if we send you promotional materials about products and services offered by third party organisations.
Measure and analyse the effectiveness of advertising we serve to you. We will use your personal information to analyse our marketing practices to ensure that we can provide you with a more personalised marketing experience. We will analyse information on your recent visits to our site  (such as [browsing patterns]) and your past purchases to measure and understand the effectiveness of any advertising we may serve to you and others. It is in our legitimate business interests to track the effectiveness of our marketing and online advertising practices.
Administer, analyse and assess the performance and usability of our website and Apps. We use technical information about your visits to our website and Apps, and information about your behaviour on our website (such as the services you have searched for and the length of time spent browsing) to improve our website and Apps. It is in our legitimate interests to administer, analyse and assess our website and Apps to ensure that they are functioning properly, and to enhance our users' experience.
Comply with legal requirements. We may sometimes need to process personal information to comply with legal requirements to which we are subject (for example tax or financial reporting requirements). It is in our legitimate interests to process personal information for the purposes of complying with legal requirements to which we are subject.
Protect and secure our website and Apps against cyber crime including fraudulent transactions. We may need to process your personal information (including financial information) in order to protect and secure our website and Apps, including to keep your payments secure, and to protect against fraudulent transactions. It is in our legitimate interests to process personal information to keep our customers' payments secure and comply with legal requirements aimed towards preventing cybercrimes, including fraudulent transactions.
Where you have consented to this, we may publish customers' reviews and feedback in the testimonial section of our website, which were received via email, social media, online travel review platforms or the Wharf Hotels guest comment card.  We will use your personal information when publishing your customer review, in accordance with your preferences (e.g., via a pseudonym or fully-anonymised), which enables us to be honest and transparent with our customers regarding the nature and quality of our services. We will ask for your consent before processing your information in this way.
 


WHO WE SHARE YOUR PERSONAL DATA WITH

With your consent (where applicable), we may share your information within the Wharf Hotels, with Global Hotels Alliance for GHA DISCOVERY membership loyalty recognition purposes and with our selected third parties for the purposes referred to above, for example:
  • Payment Acquiring Services Providers to process your payment and to manage your reservation, including confirmation, amendments, upgrading and cancellation;
  • Credit Reference & Fraud Prevention Agencies for credit checking and identity verification;
  • Analytics and search engine providers that assist us in the improvement and optimisation of our website and Apps, and for user personalisation and experience;
  • Build and hosting service providers that help us maintain the software that runs our website, booking engine and our Apps. They provide us with reporting statistics, and serve cookies on our behalf to enable any website or Apps personalisation and sign-in functionality. Click here for more information on how we use cookies.
  • Where you have provided consent to direct marketing, personal pricing recommendation engines, third party advertisers, affiliate marketing agencies and advertising networks engaged by us to select and serve relevant communications to you on our behalf, provided this is in line for your marketing preferences.

We require all third parties engaged by us to respect the security of your personal data and to treat it in accordance with the law pursuant to our respective data sharing agreements. Such third parties are only allowed to process your personal data in accordance with our instructions and our respective data sharing agreements, and not for their own purposes. Furthermore, data sharing under this section is without prejudice to your rights as a data subject, including your right to consent, access, correct and object to any personal information we share to the abovementioned parties.

From time to time, we may ask you if you would like to be contacted by other selected third parties, such as part of a joint promotion or a collaboration. If we do this, we will also provide you with a link to that third party’s privacy notice to help you decide whether or not you wish to be contacted by them. If you do consent to this (by an express opt in), that third party would be the data/personal information controller in respect of any activity by them that you have consented to, in accordance with their own data protection policies and procedures. 

Details of our trusted third parties are set out in the table below:
 
Name Address/ Contact detail Purpose Types of Personal Information Involved
Google https://support.google.com/analytics/gethelp?sjid=14960462493936554563-AP To measure user interaction
  • Cookies
  • App instance IDs
Triptease Email: data-privacy@triptease.com To retarget ads based on Triptease’s algorithms
  • IP address
  • Android ID
  • Device info
  • Purchase order
Brightcove Email: privacy@brightcove.com

Tel: +1 617 500 4947

Address: 
Brightcove Inc.
Attn: Privacy Team
281 Summer Street
Boston, MA 02210
The Brightcove Services give our Customers the flexibility to choose the type of personal information Brightcove will collect on its behalf. Such information may include personal information.
  • Viewer name, address, email address, title and industry, but only if a Customer elects to use certain features of Brightcove Services that can be used to collect such information.
  • Unique IDs such as IP addresses and user IDs created by the Customer.
  • System information, such as device, browser and operating system type and version, screen resolution and preferred language.
  • Referring domain, destination domain and destination path.
  • Video-viewing activity, such as player loads, number of views, viewed minutes, percent of content viewed, new or unique Viewers, top domains, geography, traffic sources, search terms and other similar information. This information is aggregated unless a Customer elects to use certain Brightcove Services that are intended to connect such information.
  • Approximate location data (based on IP address).
  • Interactivity with content (like poll responses & reactions).
  • Other personal information of a natural person that may be included in videos or other data that our Customers upload to Brightcove Services.

Third-parties change from time-to-time. Wharf may not be able to update this document in a timely manner. For a complete list of the third party service providers which we share Personal Data, along with more specific information, please contact us.

LINKS TO OTHER ORGANISATIONS

Our website and/or our Apps may, from time to time, contain links to and from websites of our partner networks, advertisers and affiliates. If you follow a link to these websites, they have their own privacy policies for which we do not accept any responsibility or liability. Please check these policies before you submit any personal data to these websites.

Cookies (including those which enable banner advertising) require a separate opt out and please click here for more details. 

DIRECT MARKETING
Our direct marketing communications include but are not limited to:
  • room offers;
  • restaurant, bars and events promotions;
  • celebratory offers;
  • hotel openings;
  • hotel news and updates;
  • Wharf Hotels and/or GHA DISCOVERY rewards membership news and updates; and
  • guest experience surveys.

We need your consent for direct marketing communications. If you have expressly given your consent to receive direct marketing from us, whether via our website, Apps or at any of our hotels, we may use the information you have given us for:
  • delivering direct marketing, advertising and updates from us to you, such as telling you about forthcoming offers, products, features and updates and information about us;
  • measuring and understanding the effectiveness of advertising we serve to you and others; and
  • making suggestions and recommendations to you and other users of our website and our Apps about goods or services that may interest you or them.

If you have previously given your consent to us, but now no longer wish to receive direct marketing and updates from Wharf Hotels, Marco Polo Hotels, Niccolo Hotels and/or Maqo Hotels, you can unsubscribe at any time by clicking the ‘unsubscribe’ link available in each email you receive from us. You can also amend your preferences by contacting customer services on +852 2118-7232 or by emailing communications@wharfhotels.com.

If you are a registered online profile user, you can also opt out by contacting customer services on +852 2118-7232 or by emailing communications@wharfhotels.com.

SECURITY OF YOUR PERSONAL DATA

Our website and Apps have appropriate security measures in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on secure servers. We have also put in place procedures to deal with any suspected or actual data breach. We take a number of organisational, technical and physical measures designed to protect the personal data we collect, both during transmission and once we receive it. We have applied specialised data security technologies and procedures to store and protect your personal data and have designated dedicated personnel to be responsible for data security. We have also established a comprehensive data security management system and internal data security incident response mechanism, and strengthened the personal data security awareness and security capabilities of our employees.

Where you have chosen a password which enables you to access certain parts of our website or our Apps, you are responsible for keeping this password confidential. We ask you to choose an effective, secure password and not to share your password with anyone.

We recommend only connecting to secure wireless networks that you trust to reduce the risk of unauthorised people intercepting your online activity. Beware of the risks of using public wifi.

If you receive an email purporting to be from Wharf Hotels, Marco Polo Hotels, Niccolo Hotels and/or Maqo Hotels for personal data, please do not respond to the email but please let us know that this has happened by emailing communications@wharfhotels.com, so we can check whether the email is genuine.

PROCESSING PERSONAL DATA OUTSIDE THE EEA - DATA STORAGE & TRANSFER

Your personal data will be transferred to, and stored at, locations in Hong Kong SAR and China and in the location of the hotel in which you stay or visit. It will also be accessed and processed by our personnel and the personnel of our partners, affiliates and third party service providers, who operate outside of Hong Kong SAR and China. Your personal data will only be transferred to locations outside of Hong Kong SAR and China where we are satisfied that adequate or comparable levels of protection are in place to protect personal data held in that jurisdiction, and (where we are required to do so) with your consent.

When personal data is transferred from the European Economic Area (EEA) to outside the EEA, we use Model Clauses, so ensuring that such data transfers are compliant with applicable privacy legislation.

If you are a resident in the People’s Republic of China (the PRC or China, excluding Hong Kong SAR, Macau SAR and Taiwan region), or if you stay or visit any Wharf Hotel in China, your personal data may be transferred outside of China, or may be accessed from territory outside of China. When such cross-border data transfer is involved, except where required or permitted by law, we will only proceed after obtaining your separate consent, informing you of the relevant information and complying with the applicable legal requirements in strict accordance with provisions under applicable Chinese laws and regulations.

HOW LONG WE KEEP YOUR PERSONAL DATA

Your personal data is processed by us and/or our service providers only for the period necessary for the purposes for which the information is collected. Generally, we will keep your personal data for up to 24 months from the date of collection and for as long as you are a customer, although we may keep it longer (i) in order to respond to any questions or complaints consistent with applicable hotel industry standards or as approved by appropriate government agencies, and (ii) for the establishment, exercise or defense of legal claims. When we no longer need to use your information for those purposes, we will remove it from our systems and records in such manner that will prevent further processing, unauthorized access or disclosure to any third party, or prejudice your interests as a data subject or take steps to anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which we are subject). 

YOUR RIGHTS

You may have certain rights under the applicable data protection laws.  You may exercise these rights by emailing us at communications@wharfhotels.com or by writing to us at Branding and Communications Department, Wharf Hotels Management Limited, Suites 903-11, 9/F Wharf T&T Centre, Harbour City, 7 Canton Road, Kowloon, Hong Kong SAR.

If you are a resident in the EEA, your rights under the applicable data protection laws in relation to your personal data are briefly summarised below.
  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which we will tell you about, if applicable, after receiving your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
  • Request restriction of processing of your personal data. You can ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, electronic, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use (such as for direct marketing communications) or where we used the information to perform a contract with you (such as to manage your booking).
  • Withdraw consent at any time if we are relying on your consent to process your personal data (e.g., to conduct direct marketing and for our use of cookies). This won’t affect any processing already carried out before you withdraw your consent or processing under other grounds. If you withdraw your consent, we may not be able to provide certain products or services to you.

Data subjects in Hong Kong SAR have the right to request access to and correction of your personal data that is held by us as the data user.

Residents in China may have certain privacy rights that you can exercise. These rights include the right to request to access, correct, modify, update, restrict processing, revoke consent, or delete personal data, to request explanation of processing rules of personal data, to object to or opt out of the processing of personal data, or to receive a copy of your personal data for purposes of transmitting it to another company.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data and we will respond to all requests within one month.

You can make any of these requests in relation to your personal data, and ask questions about this Privacy Notice, by sending an email to communications@wharfhotels.com.

MISCELLANEOUS

This Privacy Policy is written in the English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this Privacy Policy, the English version shall prevail.

PERSONAL DATA COOKIES POLICY
Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when browsing and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use or may use the following cookies:

a)    Necessary cookies

Necessary cookies are essential and help you navigate the Site. These cookies make sure your basket is saved during all steps of the checkout process. This helps support security and basic functionality of the Site. These cookies are necessary for the proper operation of our Site, so if you block these cookies we cannot guarantee your use or the security of our Site during your visit.
 
Cookie Name Type Description Expiry Duration Expiry Unit
.AspNetCore.Antiforgery.H0u15cZLPQ4 First Party A cookie used by ASP.NET Core web applications to prevent Cross-Site Request Forgery (CSRF) attacks. session session
incap_ses First Party Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking HTTP requests to a certain session (AKA visit).

Re-opening the browser and accessing same site are registered as different visits.
In order to maintain existing sessions (ie, session cookie)
session session
nlbi_####### First Party This cookie is associated with Incapsula DDoS Protection and Web Application Firewall. Used to ensure requests by a client are sent to the same origin server. session session
OptanonAlertBoxClosed First Party This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. 1 Year
OptanonConsent First Party This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. 1 Year
visid_incap_xxx First Party Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. The only cookie that is persistent for the duration of 12 months.
1 Year


b)    Functional cookies

Functional cookies are used to provide you the best user experience. These cookies are for instances used to save and remind you about reservations you have started to make, so will save you time if you want to complete your reservation at a later stage. These cookies could also recognise if a Site user has already signed up for our newsletter/requested information about a service or if the user is seeing a certain page for the first time.
 

Cookie Name Type Description Expiry Duration Expiry Unit
Hm_ck_xxxxxxxxxx First Party These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. session session
st_samesite First Party This cookie gathers information regarding the browsing and sharing activities of internet users that utilize the sharethis.com social media sharing functionality on this site. For more information on Sharethis’ privacy policy, visit their site: https://sharethis.com/privacy/ session session


c)    Performance cookies

Performance cookies help us understand the behaviour of our visitors and the usage of the Site. This allows us to continuously improve the Site to provide you the best user experience. These cookies are also used to help us understand what interests our users, and measure how effective our advertising is. Some of these cookies are managed by third parties, and you may refer to the third parties’ own website privacy notifications for further information.

By way of example, we use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our Site. Google Analytics is a third-party web analysis service provided by Google Inc, which uses "performance cookies" and "targeting cookies" to analyse how you use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. However, this website uses Google Analytics with the expansion '_anonymizeIp()' which means that Google will truncate/anonymise the last octet of the IP address for Member States of the European Union.

On behalf of us, Google will use the information collected for the purpose of evaluating your use of our Site, compiling reports on Site activity and providing other services relating to Site activity and internet usage to us. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser as described below. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link in the website. That link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google’s help pages and privacy policy.
 

Cookie Name Type Description Expiry Duration Expiry Unit
_ga First Party This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.  By default it is set to expire after 2 years, although this is customisable by website owners._ga 1 Year
_gclxxxx Third Party Google conversion tracking cookie 2 Months
_gid First Party This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google.  It appears to store and update a unique value for each page visited._gid session session
_hjAbsoluteSessionInProgress First Party This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. session session
_hjFirstSeen First Party Identifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time. session session
_hjSession_xxxxxxx First Party A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. session session
_hjSessionUser_xxxxxxx First Party Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 1 Year
_hjTLDTest First Party When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. session session


d)    Advertising Cookies

Advertising cookies will remember your preferences and, in general, that you visited the Site. We strive to provide you with advertisements for hotels, resorts, and other products and services relevant to you and your interests on other online platforms, where available. These cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

We use Google AdWords re-marketing technology to market our sites across the Internet. We place a cookie on your browser, and then a 3rd party (Google) reads these cookies and may serve an ad on a 3rd party site, after you have visited our website.

We also use or may use the following advertising cookies:

Cookie Name Type Description Expiry Duration Expiry Unit
__stid Third Party Randomly generated unique identifier - used for interest profiling for advertising 1 Year
__stidv Third Party This domain is owned by Share This. The main business activity is: ShareThis provides web widgets that site owners embed into their pages or other content, to enable visitors to create and share links to the content across social networks. They also make use of the data collected to provide advertisers and marketers with profile information for targeted, behavioural advertising. 1 Year
_fbp First Party Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 2 Months
_ljtrtb_26 Third Party This domain is owned by Federated Media Publishing. The main business activity is: Advertising 1 Year
gat_UA-nnnnnnn-nn First Party Google Analytics Cookies session session
A3 Third Party This domain is owned by Yahoo. The main business activity is: Search / Advertising 1 Year
ab Third Party This domain is owned by Aggregate Knowledge, which has been acquired by Neustar Inc. Aggregate Knowledge provides a data management platform which enables real time targeting and consumer profiling functionality.  1 Year
anj Third Party This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services. 2 Months
audit Third Party This domain is owned by Rubicon Project. The main business activity is: Advertising 1 Year
bkpa Third Party This domain is owned by Blue Kai. The main business activity is: Advertising/Audience Targeting 6 Months
bku Third Party This domain is owned by Blue Kai. The main business activity is: Advertising/Audience Targeting 6 Months
c Third Party This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising. 1 Year
cid Third Party Google Analytics drops a cookie that stores a ClientID (cid), which is used to identify users. 1 Year
CMID Third Party This domain is owned by Casale Media. The main business activity is: Advertising 1 Year
CMPRO Third Party This domain is owned by Casale Media. The main business activity is: Advertising 2 Months
CMPS Third Party This domain is owned by Casale Media. The main business activity is: Advertising 2 Months
csync Third Party This domain is owned by Smart Ad Server. The main business activity is: Advertising 1 Year
dc-adv Third
Party
This cookie is used to improve advertising for website visitors. It can redirect more relevant advertisements to the visitor, and helps improve reports on campaign performance. 1 Year
did Third Party This domain appears to be owned by Arbor Technologies, a USA based company providing user tracking and data services for online advertising. 1 Year
didts Third Party This domain appears to be owned by Arbor Technologies, a USA based company providing user tracking and data services for online advertising. 1 Year
fr Third Party Contains browser and user unique ID combination, used for targeted advertising. 2 Months
HMACCOUNT Third Party This domain is owned by Baidu.
The main business activity is: Chinese search engine
14 Years
i Third Party This domain is owned by OpenX. The main business activity is: Advertising. 1 Year
IDE Third Party This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange. 1 Year
IDSYNC Third Party This domain is owned by Yahoo Inc. whose main business model is online advertising.  Although this domain is associated with Yahoo's web analytics service, because these are third party cookies they can allow Yahoo, in combination with other cookies set, to collect data for targeted advertising purposes. 1 Year
khaos Third Party This domain is owned by Rubicon Project. The main business activity is: Advertising 1 Year
KRTBCOOKIE_xxxx Third Party This cookie is used to correlate IDs with those of Pubmatic partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to you. 2 Months
ljt_reader Third Party This domain is owned by Federated Media Publishing. The main business activity is: Advertising 1 Year
mako_uid Third Party This domain is owned by Eyeota, a global company specialising in audience data to enable targeting of advertising based on visitor profiling. 1 Year
MR Third Party This domain is owned by Microsoft - it is the site for the search engine Bing. 6 Days
MUID Third Party This domain is owned by Microsoft - it is the site for the search engine Bing. 1 Year
nnls Third Party This domain appears to be owned by Arbor Technologies, a USA based company providing user tracking and data services for online advertising. 1 Month
obuid Third Party This domain is owned by Outbrain, which describes itself as a content discovery platform.  It provides technology to help distribute content targeted to individuals interests. 2 Months
pid Third Party This domain is owned by Smart Ad Server. The main business activity is: Advertising 1 Year
pt Third Party This domain is owned by Affectv. The main business activity is: Advertising/Behavioural Targeting Technology 1 Year
PugT Third Party This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding. 1 Month
pxrc Third Party This domain is owned by Live Ramp Inc, providers of a platform for targeted marketing and profiling. 1 Month
pxrc Third Party This domain appears to be owned by Arbor Technologies, a USA based company providing user tracking and data services for online advertising. 1 Month
rlas3 Third Party This domain is owned by Live Ramp Inc, providers of a platform for targeted marketing and profiling. 1 Year
SERVERID Third Party This domain is owned by Eyeota, a global company specialising in audience data to enable targeting of advertising based on visitor profiling. session session
SRM_B Third Party This domain is owned by Microsoft - it is the site for the search engine Bing. 1 Year
stx_user_id Third Party This domain is owned by Sharethrough, a USA based company providing an online native advertising technology platform and services. 1 Month
TDCPM Third Party This domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform 1 Year
TDID Third Party This domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform 1 Year
test_cookie Third Party This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange session session
TestIfCookieP Third Party This domain is owned by Smart Ad Server. The main business activity is: Advertising 1 Year
tluid Third Party This domain is owned by TripleLift, a USA based business providing programmatic native advertising services. 2 Months
triptease-session-id Third Party Used to understand behaviour of a user across hotel websites during a single session session session
triptease-user-id Third Party Used to understand behaviour of a user across hotel websites 1 Year
tuuid Third Party This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising. 1 Year
tuuid Third Party This domain is owned by Improve Digital, a company based in the Netherlands with offices in various EU locations. Improve Digital is itself majority owned by Swiss-based PubliGroupe. The company provides a technology platform to enable website owners to manage online third party advertising through their websites. 2 Months
tuuid_lu Third Party This domain is owned by IPONWEB and is used to provide a real time bidding platform for online advertising. 1 Year
tuuid_lu Third Party This domain is owned by Improve Digital, a company based in the Netherlands with offices in various EU locations. Improve Digital is itself majority owned by Swiss-based PubliGroupe. The company provides a technology platform to enable website owners to manage online third party advertising through their websites. 2 Months
uid Third Party This domain is owned by Adform. The main business activity is: Real time bidding for display advertising to targeted audiences. 1 Month
um Third Party This domain is owned by Improve Digital, a company based in the Netherlands with offices in various EU locations. Improve Digital is itself majority owned by Swiss-based PubliGroupe. The company provides a technology platform to enable website owners to manage online third party advertising through their websites. 2 Months
umeh Third Party This domain is owned by Improve Digital, a company based in the Netherlands with offices in various EU locations. Improve Digital is itself majority owned by Swiss-based PubliGroupe. The company provides a technology platform to enable website owners to manage online third party advertising through their websites. 2 Months
uuid2 Third Party This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services. 2 Months


If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows a customer to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide customers with certain features (e.g., customised delivery of information) available on this web site, which you may not be able to access if you block all cookies via your browser. You may opt out of this ad serving on Google’s opt out page here.

Most cookies (other than essential cookies) will expire within 24 months.

If you have any questions or concerns about how we treat your personal information, you wish to ask us to stop processing your personal information, or you would like to request a copy of the personal information we hold about you, please email us at communications@wharfhotels.com.